Bonn – shortly before the iPad launch in Germany is rising in the public debate, probably the thermometer. So a dispute of the digital Daniel nozzle drive scene with the Apple enthusiasts who passed solely at the user experience and the design is the media studies, Gundolf S. Freyermuth in an interesting post with the iPadologie II apart – the departure from the analog hardware it is probably. As Cory Doctorow criticized the full unity of iPads – the lack of any ways to complement the functionality of the device or connect peripherals only – as incapacitation and Infantilisierung the user. Similarly, “Klaus” argues in his commentary on the first part of the iPadologie of Freyermuth: “what has fascinated by computers, was always… also the possibility to screw on them, to convert her, tune it, and upgrade.” … Also game consoles as closed systems have never am interested in, even though they are sometimes better suited for games as PCs. “The iPad falls for me in the same category…”
Born accusation vehemently met Joel Johnson: “Computers are to normal home appliances.” What is it so bad? “, he asked in an article for the technology blog Gizmodo:” I am glad that I no longer in the ‘ fucking 70 s ‘ live and computer programs from magazines must type. “” Nothing on the iPad indicates the end of innovation, tinkering, programming, design. If that were the case, there would be 150,000 apps not at this time in the app store. What does that already, you can establish no iPad programs on an iPad? “I’m complaining Yes also not, that I can make no new dishwasher to my dishwasher.”
“In the same direction, the considerations of the programmer went and bloggers Daniel Tenner.” “He also understood that IOS as an indication that computer have gained a certain technical maturity, and they now use as normal electronics without technical knowledge or even constant maintenance by their owners can be”, writes Freyermuth. The mother of Tenner need a way to rauszukriegen the prices of airline tickets, to read the weather forecast, to go on Facebook, to buy tickets, check your email, call him over Skype and thousand other small things that are not very difficult and demanding, neither for them nor for the device that uses them.
Joel Johnson’s accusation against digital veterans and thought leaders like Cory Doctorow went a decisive step further however. He interpreted the strong negative reactions to the iPad as part of a power struggle: “The old guard grabs the ANGST.” They see the iPad and the enthusiasm which has caught it, and they realize that they have become unimportant in itself – or at least invisible. “You realize that it has become possible to produce a computer which is not constantly broken, not suddenly cease to work that requires no longer constant tinkering at the edges.”
“In fact there are some of the accusations that have been made in recent weeks against the simplicity of iPads, reminds me – as computer-veteran – emotional at the fierce resistance which saw mid 1980s raising the first Macintosh computers (and later also the first Windows computer) with a simple GUI interface and simple mouse control – especially in DOS virtuosos who painstakingly devalues their acquired BAE and command line skills and thus their exclusive hardcore guru status in one fell swoop”, performs the media professor.
Forget one may not the re-emergence of Apple also after the return of Steve jobs. The Apple chief had very quickly realized his last loyal customers who were: the creatives, the Microsoft-resistant and the PC-haters. On this basis, the rescue of his group founded jobs. This is perhaps the reason for the split with the Apple co-founder Steve Wozniak as I absatzwirtschaft have lit it in an article for the magazine. Woz is a gifted mathematician, and is one of the most legendary computer engineers of all time. So, at least the former companion of Steve jobs and inventor of the Apple I stylized in his own biography. What is not Woz: a marketing genius. That he would never be and is accordingly disappointed that his old pal of jobs was not the engineer in the focus of the company. Perhaps this is also the reason why are German companies unable successfully to market the fruits of her work. The land of the poet, developers and hobbyists encounters while much, not out but, what would be possible, criticized Wirtschaftswoche correspondent Matthias Hohensee in his column Valley talk. He sees the reason in the inadequate equipment of founders with venture capital. The social network Facebook started with half a million dollars would probably never get this start-up capital in Germany. I think the pure technology-driven politics of many companies but the main cause of the innovation crisis in our country.
From the beginning of Apple as a marketing company was designed: “The product is itself in other words after repair, which wishes and requirements of the marketing department at the customer will find.” “This is the exact opposite of a place where engineers easily construct that, what makes them fun, and the marketing then finds ways to market the product,” says Wozniak. Exactly that is the reason why ponders “Woz” over old times and is one of Steve jobs to the most successful IT companies in the world, thinks Peter B. Zaboji, Chairman of the Frankfurt after sales specialist Bitronic: “Obsessions for technical perfection are so beautiful and good.” At the end of the day, the market success is decisive and not the self-love of engineers. “In many IT companies marketing, management and leadership are still far too vendor-oriented.” Here is the complete post.