The large scale marketing campaign get more NYC: lower Manhattan, which starts today, sets their focus to the southern Manhattan and its positive development in the last decade. The campaign includes pass or discount vouchers in addition to numerous billboards in the city and at the JFK airport under other various new programme proposals, offer with a free downtown culture of 20% for shops, restaurants, attractions and cultural institutions. In addition, visitors who are already on the road, can get accurate information about the attractions and restaurants of the area on the mobile side of www.m.nycgo.com.
Since 2001, a notable change took place in lower Manhattan: now there are nearly 20 hotels with approximately 5,000 rooms. Brand new Wall Street, the W New York the Andaz – downtown or the double tree financial district, three more will open in the course of the year. Large investments have been made to revive the area. Numerous new apartments, parks, five new piers for ferries, two rowhouses with various European restaurants, and many new shops helped the District last year to a total of 9 million visitors. This corresponds to an increase of 26% compared to 2008. The population doubled even within the last decade. New York’s Mayor Bloomberg thinks: “Lower Manhattan as an essential component of 9 / 11 threatened to become a ghost town.” “But the opposite is the case and we welcome, to discover the lively quarter for all visitors.”
Various cultural highlights in 2011 to support the success of the campaign in 2011: on 12 September, which opened 9 / 11 Memorial to the public. It serves as a place of memory, and allows visitors to visit among others the historical reconstruction around the former World Trade Center. Reservations for this can be done from July under www.911memorial.org (online). Also, just the art exhibition of Sol in the City Hall park has LeWitt: structures, 1965-2006, opened. A total 27 sculptures with a height of up to 8 meters are shown. Also Governors Iceland offers free again various exhibitions and cultural programs this summer. A further highlight is the River to River place for the 10th time Festival. A wide range of entertainment and culture at various venues awaits guests. For additional information, a calendar of events is under www.nycgo.com/annualevents available.
More information on the campaign get more NYC: lower Manhattan there under www.nycgo.com/getmorenyc.