For John Ooykaas and Jornt de Meurichy from Holland’s holiday giant “Roompot holiday” not the right way but are to address the critical situation of the travel market. Their recipe is: cooperation novel. “We feel it clearly: the financial crisis unnerved the tourists.” “The result is: you can post less holiday.” That tracks the industry currently most clearly on the around the world market. Getaways and so-called last-minute bookings are affected, however, not by the current economy. However: Wait and see, what happens – which won’t be Roompot holiday. Rather “actively Act” is the motto.
The Dutch, which more than 100 Roompot holiday parks in Holland, Germany and Denmark, search new ways to the customer – especially now that intensified Roompot in the German tourism market committed. “Who suits us, what brand we are strengthening our offer, what synergies through common actions?”, Jornt de Meurichy, Marketing Director of Roompot formulated vacation, the crucial issues. Partners of the textile industry, who identify with the fresh and cheerful style of Roompot holiday world, cooperated in sampling actions as well with the Dutch as Germany’s largest provider of Sun Studio. In concrete terms, this means that Roompot exclusive vouchers distributed to its partners and this benefit in return from the purchasing power of more than 1 million Roompot guests.
‘We we are in the so-called ‘Intranet’ present’, explains sales manager of John Ooykaas. “If you can get good conditions thanks to the mediation of his employer, the Bay course motivated”. More than two million employees of strong partner companies get so since spring 2009 in Germany to special holiday offerings alone.
Are loyalty programs for 50 years Dutch, which has been on the road in recent weeks on “Germany tour” to dozens of talks in terms of cooperation, as well is one. “Roompot has managed only six months numerous to join German bonus card programme.” “That goes from the oil of the telecommunications industry up to the retail”. The Dutch were given support by their Berlin advertising agency, specializing in marketing cooperation.
Roompot his novel have reallocated budget rigorously. Less print, showing less – greater commitment in terms of cooperation. For the important German tourist market, there will be a customized new website in May. “There is always a way out of the crisis: we must go only forward!” “New strong partners are always welcome,” so John Ooykaas.
Press contact:
Christiane Eichhorn
gronewald advertising + pr – Anhalter str. 7
10963 Berlin
Tel. 030 700 94 806