The goal of the NURMO lecture series is to make even more successful entrepreneurs on the ground, through innovative, fresh ideas. For this reason, the lecture "How will I my own Press Secretary" business starts on 15 April 2010, at 19: 30 in the Baldhamer 1A hotel. Who could better speak about the own company, it inside and outside authentically represent as the owner? How to sell it in 30 seconds … [Read more...]

On 31 July, online marketing expert and author presented Dipl.Vw. Alexander Beck in Vienna "Google AdWords" - the first German-language book on advertising with Google. The interest of the press and entrepreneurs was great. The boss spoke the opening words of Google Austria Dr. Karl Pall. A video of the press conference is available for download under e-dialog.at. On the top, it drove author Alexander … [Read more...]

A new marketing tool, the coupon code prevails in Germany slowly. Coupons and coupon codes are allocated, in order to strengthen the sales figures from online stores. This marketing method offers both pseudo discounts and real bargains. Nowadays almost all over the Internet is done - converses online, informed by means of search engines, and did not even leave the House for shopping. And here there … [Read more...]

The Federal Government adopted a relief package of 50 billion euros with the stimulus package II. But not only the Government shall take measures against the economic crisis, many companies have recognized the crisis and make their contribution to economic support. Targeted measures against the economic crisis - positive effects of the second economic stimulus package The recovery measures announced … [Read more...]

In the future consumers should have two ways to send mails in safe way: on the one hand on the de-mail E-Mail Service GMX, Web.de and T-Online, on the other hand the E mail letter of Deutsche Post. The auction Portal auvito.de explains how. The E postal mail can be sent now, for the de mail use still the pre-listing is running at the moment. So that the email actually runs through secure channels, … [Read more...]

Polyvinyl chloride is still one of the most important plastics. As one of the oldest and most widely used of the plastic processing industry products, PVC was 20 years ago in the line of fire from environmental groups. According to numerous scientific studies and improvement measures of the industry the situation has calmed down now and again: the environmental performance of the durable and fireproof … [Read more...]

A serious use of personal data is essential in the field of email marketing. On this topic, three court rulings are been like in August 2008 that continue to promote data protection in the active data and Adressgewinnung in email marketing, so that consumers and online providers are equally protected. Anyone who has an own E-Mail Adressverteiler and operates an active data and Adressgewinnung, is directly … [Read more...]

Seekirchen am Wallersee, May 31, 2010 - in contrast to earlier (more or less ongoing contact seller: customer initiated on both sides according to time or need) the customer/buyer inquires who today usually only once in the Internet, what, where and how has to offer. This is a logical result of the growing internationalization and thus the availability of all possible products, often also significantly … [Read more...]

The Hamburger market research Institute Dr. Grieger & Cie is specialist for test purchases as the mystery shopping agency MYSTERYPANEL and franchise systems in conducting mystery shopping. Background mystery shopping See mystery shopping procedure are grouped into measurement of service quality, which obscured active shopper evaluate the services of a company. The test customers are prepared … [Read more...]

It creates presence where people increasingly staying - on the net - da and leads them directly to the website of the advertising company. But people are not only online, but on the cross-media way: get the information on the Web and buy at the store - or be inspired by the mailing, and order on the Internet. Importance of online marketing In the Switzerland, 20 percent of the use of media on … [Read more...]

Hague marketing & design (Saarbrücken and Cologne) and the Agency of room 3 of the advertising agency, bear responsibility for conception, design and implementation of the complex project. "The relaunch is another important measure of the integrated communication strategy to position the CCS as a distinctive brand in the highly competitive MICE market", commented Ralf Schmitt, managing partner … [Read more...]

The big advantage, the roll up banner offer, speed and simple structure. Roll up systems are housed for transport in a practical bag and let build up instantaneously with just a few steps. After an aluminium Terminal is attached at the top of the banner, it can by the innovative technology of Springbox one roll up displays within stripped from a few seconds then to be erected with the help of the aluminium … [Read more...]

Fair sets, also known as the mobile booths are an ideal alternative to fair systems. They enjoy strong popularity because they convince not only build quickly but also lower costs. And the set solutions provide further benefits. The sets usually consist of fair walls, folding screens, rollup displays, banner stand or counters. So, a full stand can be equipped with a few components. While the Mobile … [Read more...]

Duisburg - the performance marketing agency metapeople is at the smaboo AG. The Swiss startup smaboo based in Zurich and Berlin has specialized advertising campaigns in embedded branding with brand ambassadors. For companies, a new way of communication thus offering: advertising in a target group by a member of this target group. So far, including companies such as debitel, Facebook, JobScout24, … [Read more...]

You want to increase the marketing success of your company and at the same time save budget? This seminar is an introduction in the most efficient way to attract of customers, - acquire and care: the advertising and communication tool email marketing. Learn about legal bases, innovative campaigns and success-oriented usability of the full evaluation of e-mail campaigns based on vivid examples. The … [Read more...]